Built From Frustration
Nowah exists because we got tired of the same broken travel booking experience everyone else was suffering through.
47 Browser Tabs. That's Where It Started.
You know the drill. You want to book a simple trip. Three hours later, you're drowning in browser tabs — comparing prices on five different sites, reading reviews that contradict each other, second-guessing every decision.
"Is this really the best price? Should I book now or wait? Is this hotel actually good or are the reviews fake? What if I'm missing a better option?"
The travel industry spent billions building booking platforms, and somehow they all feel the same. Endless forms. Generic results. No personalization. The exact same flights and hotels shown to everyone, regardless of what they actually want.
"I just wanted to book a flight. Why does this feel like a part-time job?"
— The thought that started Nowah
That frustration became the foundation for Nowah. What if booking travel was as simple as telling a friend what you wanted? What if there was an AI that actually understood your preferences and found the right options — not just the sponsored ones?
Maslin Edwin
Founder
Building What I Wished Existed
I'm Maslin — a tech entrepreneur who's been building products for years. Nowah started in 2025 when I finally got fed up with the travel booking experience.
I'd been through the same cycle everyone has: wanting to book a trip, ending up frustrated, and settling for whatever seemed "good enough" because I didn't have time to research more.
With AI advancing rapidly, I realized we could finally build something different. Not another booking site with the same features. A genuinely intelligent assistant that understands what you want and handles the complexity for you.
That's Nowah. We're a small, remote team building the travel app we always wished existed.
Travel Booking, Reimagined
We're not adding features to the same broken model. We're rethinking it from scratch.
Conversational, Not Complicated
Booking travel should feel like texting a friend who happens to know everything about flights and hotels.
Truly Personal
An AI that learns your preferences, remembers your past trips, and gets better the more you use it.
Instant Results
No more hours of research. Tell us what you want, and we find the best options in seconds.
All-in-One
Flights, hotels, activities — everything in one conversation. No switching between apps.
Why We Wake Up Every Day
Democratize Great Travel
Everyone deserves access to smart, personalized travel planning — not just those who can afford travel agents.
Give Back Your Time
The hours spent comparing prices and reading reviews? We want to give those back to you.
Remove the Friction
Travel planning should be exciting, not exhausting. We handle the complexity so you can focus on the adventure.
Make It Personal
Generic recommendations help no one. We build AI that truly understands what you want.
Where We're Headed
We're building towards a future where Nowah becomes your complete travel companion — not just for booking, but for the entire journey.
Imagine an AI that remembers you prefer window seats and hates layovers. That knows you like boutique hotels over big chains. That can help you discover hidden gems in any city because it understands what you actually enjoy.
We're just getting started. And we're building this in public, with real users who help shape what Nowah becomes.
Small Team, Big Ambition
We're a small, distributed team of builders who believe travel deserves better tools.
We're not a team of hundreds at some big tech company. We're a handful of people who care deeply about building something great. Every line of code, every design decision, every user conversation — it all matters to us.
Remote-first. Product-obsessed. Building in public.
Try It Yourself
The best way to understand Nowah is to use it. Download the app and see what AI-powered travel booking feels like.