Goa Essence Citymix

Featuring 135 guest rooms, auditoriums, and three coworking spaces for business travelers—plus nights that get genuinely cool.

Campina Grande isn't by the sea, and that is precisely what defines it. The city sits atop the Borborema Plateau, and the air arriving here has already shed the heaviness of the coast: nights turn cool, the wind is dry, and in June, Parque do Povo hosts the world's largest São João festival. Visitors often arrive for business—the university and the technology park keep the city bustling year-round. The hotel is designed with this in mind. The day belongs to those working, with auditoriums, desks, and rooms available from morning to night; the night belongs to the guest, and the altitude ensures a quality of sleep the coast simply cannot offer.